While most of the attention will be on the huge camera unit on the Back, Samsung tried to shift the topic of conversation to the Phantom Black finish of the Samsung Galaxy S21 Ultra. It was a premium look and feel for Samsung's Top Phone. With the S21 Models moving down in positioning slightly, there was renewed focus on what the S21 Ultra offered, with a chance to improve on areas that fell short in the S20 Ultra. New display tech and a rethinking of the cameras on the back made for a more attractive package, with Samsung looking to reassert itself as the Flagship Phone to lust after - and now the only model with a Curved Display.
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